Quantitative Case Study in Public Relation Campaign

Quantitative in Public Relation Campaign - Case Study Example In the same year, 12.8 per 100000 women died from breast cancer. Breast cancer when detected at an early stage can be treated. But when it is detected at a later stage, it cannot. Amputation is what will be done and if the cancer is systemic, then death will follow (Abdel-Fattah, Zaki, Bassili, el-Shazly & Tognoni, 2000). Due to these effects, it is important to begin promoting awareness for women and young girls to occasionally be undergoing breast cancer screening. The campaign purports to employ situational theory in assessing the level of awareness on breast cancer self examination technique (J. J. Scheurich et al. 2004). It is believed that breast cancer can be detected at personal level. The campaign main objectives is to promote the awareness to young girls and encourage them to be practicing breast cancer self examination (Abdel-Fattah et al, 2000). The study is focused on using the situational theory of public (STPs) to find out the level of knowledge about breast cancer among young girls (Abdel-Fattah et al, 2000). There is need to describe the level and extent in which breast cancer self examination is practiced by young girls of the target sample. Finally describe the perception of the young women concerning the causes, control and fatality of breast cancer (Abdelhadi, 2006). The memorable brand to be used in the entire campaign is a pink ribbon which is international symbol of breast cancer awareness (Abdelhadi, 2006). Participants and respondents will wear the ribbon as a sign of sending the message of awareness and to commit. Breast cancer is one of the most common types of cancer affecting women in developed and developing countries. Over the years, the disease has always been connected to manifest more on older women. Cancer has bee rated to have ousted HIV/AIDs and is now number one killer disease in the